Prue Nichols
We simplified Prue's website and rebuilt her Birthday Review as a custom experience with Claude Code, connected straight to her CRM.
- Client
- Prue Nichols
- Industry
- Astrology and bodywork
- Team
- Founder
- Engagement
- The AI-Powered Business
- Timeline
- July to September 2026
- Stack
- Framer, Claude Code, Kit, 17hats
At a glance
The story in four answers.
- 01What problem were we solving?
- Her site had grown too many sections and menus, and Birthday Review sign-ups weren't reaching the tools she follows up from.
- 02Where were they before?
- An astrologer and bodyworker with more than 20 years of practice, online worldwide and in person in the Wye Valley. Her site had grown into many sections and menus, and the Birthday Review lived apart from the tools she used to follow up.
- 03Where are they now?
- A simpler Framer site with one call to action, Book a call, and a Birthday Ritual that gives each visitor a 12-chapter reading and sends them straight to Kit with their birthday, feeling and house year.
- 04What did we use?
- FramerClaude CodeKit17hatsVercel
What we delivered
The work, with and for them.
- Step 1
Simpler site
Redundant sections removed, a cleaner menu and one call to action, Book a call, across the site.
- Step 2
Built with Claude Code
Pages, the blog and the books page edited in Framer straight from Claude Code.
- Step 3
Birthday Ritual
A custom flip book: name and birthday in, a personal reading of the year ahead out.
- Step 4
Into the CRM
Every sign-up lands in Kit with their birthday, feeling and house year, so the result email sends itself.
The outcome
Results
- 12
- Chapters in each personal Birthday Ritual reading.
- 1
- Call to action across the site: Book a call.
- 0
- Sign-ups typed in by hand: every reading goes straight to Kit.
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